Hello, I’m Tamara.
WHO ARE YOU?
I live and work in New York City, where I design products, build websites, and run the creative studio Studio Simpatico.
What would you say you do here, Tam?
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User Experience Design & Research
Before starting Simpatico, I led a UX design and research team at Google. Through my design studio and occasionally in a freelance capacity, I work closely with clients to understand their users and design delightful user experiences.
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Custom WordPress Development
I’ve been building websites since the days of Geocities and Tripod. These days, I design and develop custom, responsive, easy-to-update and maintain WordPress custom themes for editorial, marketing, and content websites.
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Running Studio Simpatico
I own and run a creative studio based in NYC that I started in 2014. We’re a team of full-time designers, developers, and PMs who design visual identities and bespoke WordPress hubs for some of the world’s most interesting brands.
“Tamara is exceptionally talented at recruiting, managing, and leading small interdisciplinary teams … she’s naturally easy to rally around, and it’s my fervent hope that she never starts a cult. Because I will surely join.”
— William Fleming, Copywriter
But wait. What even is UX?
Every young startup is on the hunt for a talented UX designer. But shorthand acronyms like these might leave some wondering, "What exactly IS UX?" Tamara tackles the elusive question with an unlikely metaphor.
WRITINGS FROM TAMARA
More Writings
Maintaining Design Consistency Within a Growing Startup
Tips on how to encourage brand consistency and methodical design systems across products and departments ... when you're moving at breakneck speed.
Modular Web Design: A Simpatico Q&A Session
A conversation with Simpatico about the abstract principles of modular design, how they manifest in digital design, and how Simpatico centers its process around it.
Goodbye 2023: A Year in Review at Studio Simpatico
It’s a tradition at this point: A look back at Studio Simpatico's projects, accomplishments, and highlights of 2023. Cheers to a digital dream team!
Want to chat?
Press requests, a larger project for Simpatico, a smaller freelance project, just a friendly hello … chances are, I’ll be delighted to hear from you.