I’m Tamara, a freelance WordPress designer based in NYC.

I've been building online experiences for 30 years. I'm a child of the internet, front-end and WordPress developer, and entrepreneur. I worked at Apple and Google before starting my own creative design and development studio here in my favorite city in the world.

I build custom WordPress themes.

I build custom WordPress themes by combining my deep expertise in UX design with a focus on creating intuitive and user-friendly admin interfaces. My approach ensures that every theme is not only visually appealing but also easy to manage, allowing clients to navigate and update their sites with confidence. By prioritizing the user experience, I design admin panels that streamline content management, reducing the learning curve and making it simple for users of all technical backgrounds to maintain their websites effectively.

This UX-driven approach to theme development has been a cornerstone of my work at Studio Simpatico, the WordPress design and development studio I founded. At Studio Simpatico, we've expanded this skill set into a full-service offering, building custom themes that are not only tailored to our clients' branding needs but also optimized for usability and performance. By marrying design and development with a keen eye for user experience, we've helped countless clients create websites that are both beautiful and functional.

Featured Case Study

Featured Case Study

I led the Studio Simpatico engagement from discovery to delivery, serving as the overall project lead and sole UX designer. Working closely with Bruce (creative director), Amber (front-end development lead), and the Iron & Air founders, we were able to fully realize Iron & Air as a digital lifestyle brand. The site was nominated for a Webby Award in 2022.

The Good Stuff: An Assortment of Simpatico’s Favorite Sites Built on WordPress

  • Silver Mirror

    E-COMMERCE UX

    I worked with the CEO of Silver Mirror, NYC’s popular facial bar, to redesign the user experience of the entire site, including the marketing hub, interactive online quizzes, and the user booking flow.

  • AmpleHarvest.org

    NONPROFIT UX

    I led the UX, strategy, and CMS architecture for AmpleHarvest.org’s rebuild. The new WordPress site is mobile-friendly, accessible, and allows staff to easily manage pantries.

  • Slickdeals Money

    EDITORIAL UX DESIGN

    I collaborated with the editorial and design teams to build a responsive WordPress theme using Gutenberg. I created a flexible visual system aligned with the parent brand, developed custom modules for storytelling, and streamlined workflows with an API integration, boosting user engagement and efficiency.

See more of Simpatico's WordPress Dev Work

 FAQs

  • I specialize in building custom WordPress sites tailored to your unique needs, whether you're looking for a sleek portfolio, an eCommerce platform, or a dynamic content-driven website. My expertise covers everything from small business websites to complex, enterprise-level solutions.

  • Absolutely. Whether you're looking to modify an existing theme or create a completely custom one, I can design and develop a WordPress theme that aligns with your brand and offers the functionality you need.

  • Yes! I offer ongoing WordPress maintenance services to keep your site secure, up to date, and running smoothly. This includes software updates, security monitoring, and performance optimization.

  • I start by understanding your goals and requirements, then move into planning, designing, and developing your site using best practices. I keep you informed throughout the process and offer post-launch support to ensure your site continues to perform at its best.

Tamara is the WordPress developer and consultant you need to hire.

Working with Tamara on a project to port a website from a Ruby app to WordPress, she was extremely fast and an incredible communicator. I’m still in awe of how much she accomplished in such a short amount of time, how flawless her work is, and how she made it seem so easy.

— Lauren Heller Berk, 3D Robotics