Your portfolio tells your story better than any mission statement. We design websites for VC and private equity firms that make your investment thesis clear, your portfolio easy to explore, and your firm credible to the founders and LPs you want to attract. Custom WordPress and UX design from New York City. Learn more about our team or get in touch.
tamara's perspective on...A conversation with Simpatico leadership about the abstract principles of modular design, how they manifest in digital design, and how Simpatico centers its process around it.
read postStudio Simpatico designs custom WordPress websites for venture capital and private equity firms in New York City and nationally. VC websites have a specific set of challenges: communicating your investment thesis clearly, making your portfolio companies easy to browse, and projecting credibility to both founders seeking funding and LPs evaluating your track record. We understand that audience because we’ve worked with firms in the financial services space for years.
Studio Simpatico typically builds VC websites around a few core elements: a clear articulation of your investment thesis, a portfolio section that lets visitors filter and explore your companies, individual partner and team pages that establish credibility, a news or insights section for thought leadership, and a contact flow that makes it easy for founders to reach out. We build all of this on custom WordPress so your team can update portfolio companies, publish content, and manage the site without a developer.
Yes. Studio Simpatico regularly redesigns websites for firms that have outgrown their original site. We start with discovery to understand what’s working, what’s not, and how founders, LPs, and other audiences are actually using the site. From there we handle strategy, UX, visual design, and custom WordPress development with our senior NYC team. The people on the discovery call are the same people building the site.
Studio Simpatico is a design and development studio in New York City. Tamara Olson (strategy and UX, formerly at Google), Bruce Viemeister (Head of Design), and Corey (technical architect) are the team on every project. You get senior-level attention without the overhead of a large agency. We build custom WordPress themes from scratch with our proprietary Jazz Band plugin suite, and every site ships with an admin experience your team can actually use.
Studio Simpatico’s website projects typically start in the mid-five figures. Pricing depends on scope, the complexity of the portfolio section, any custom integrations (CRM, deal flow tools), and whether branding or visual identity work is included. We provide detailed proposals after an initial discovery conversation.
Yes. Studio Simpatico handles branding and visual identity alongside web design, which means your website isn’t just “branded” after the fact. The identity and the site are built from the same strategic foundation by the same NYC team. For firms launching a new fund, going through a rebrand, or spinning out from a larger organization, this eliminates the coordination overhead of working with separate vendors.
